CONSULTING
With over ten years of experience in the Lifescience sector, we support the positioning of pharma companies towards patients, clinicians, and institutions.
CONSULTING
With over ten years of experience in the Lifescience sector, we support the positioning of pharma companies towards patients, clinicians, and institutions.
INSIGHTS DISCOVERY
To support the launch and positioning of products and services in the market.
We design initiatives to deeply analyze the needs and experiences of patients and healthcare professionals (HCPs), transforming the information gathered into insights that guide the development of product and service launch and positioning strategies.
We use quantitative and qualitative research methodologies and User Experience tools, adapting them as needed to ensure maximum value in the research processes.
Our research methods include:
- Advisory boards
- Quantitative and qualitative surveys
- Ethnographic interviews
- Focus groups
- Journey design (patient & doctor journey)
- Experience mapping
HEALTHCARE MODELING
To position itself as partners of the healthcare system, promoting the experimentation of new organizational models.
We focus on re-engineering chronic patient management pathways and designing service models that can be tested within local health authorities (ASL) and clinical centers.
These projects enable the company to position itself as a partner of the healthcare system, fostering loyalty among accounts.
We use Business Process Re-engineering (BPR) methodology, which allows us to optimize the healthcare offering and generate tangible impacts on operational efficiency and care quality.
Areas of application for healthcare modeling:
- Integration between center and territory
- Streamlining of chronic patient management pathways
- Models for home care
- Pathways to integrate technology usage in traditional organizational processes
SERVICE DESIGN
To enhance the product strategy and consolidate brand reputation by offering innovative and sustainable services.
We support companies in defining and implementing their service strategy, both for local projects and global initiatives.
Our multidisciplinary team, with expertise in the medical, nursing, digital, and service design fields, adopts design thinking methodologies and tools to place the experiences of patients and doctors at the center.
When necessary, we collaborate with experts to gather valuable content, enrich services, and promote their active involvement in the ideation and validation phases through service co-design.
ENGAGEMENT PROJECTS
To strengthen relationships with key stakeholders in the therapeutic area through their involvement.
We promote the strengthening of the company’s relationships with key stakeholders in the therapeutic area, developing projects dedicated to patients, clinicians, and institutions, and collaborating with patient associations and scientific societies.
We gather and synthesize evidence, making it available to the involved actors and the company as strategic tools to support decision-making.
We leverage our expertise in advocacy and access to actively engage stakeholders in dialogue.
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